The Mama Behind The Brand

Hi, I'm Jojelle, a mother of three little ones (including a lockdown baby), and the creator and designer behind Mama's Love Kids.

I have always been a lover of all things beautiful, whether modern, traditional, and functional, appreciating the clean, simple styles and neutral and complimentary colour palettes. Working in the executive world and my past as a regional and national beauty titles champion back home, I am passionate, and I have always wanted to contribute to making the world a better place for children, especially now that I am a mother. Little did I know that this would be the start of Mama's Love Kids, founded on a love for redefining products for babies, toddlers, and kids through sustainability, ensuring earth-friendly style, community, and thoughtful design to enrich the parent experience. We are a small family lockdown start-up with a big vision.

Coupled with our passion for developing eco-friendly products, we are committed to producing lines that are 100% ethical and in a kind manner in the EMEA region, both locally and internationally.

Mama’s Love Kids has stayed the course in our quest for sustainable excellence and has grown successfully year after year because of its distinctive style, which is modern, beautifully simplistic, durable, long-lasting, and above all else, extremely practical. Originally launched in 2020 as an infant/toddler weaning collection, the brand has expanded as a result of the enthusiastic response we receive from customers who love our collections and—above all—their unwavering demands that we also offer sustainable clothing lines for kids. Since then, our product line has grown to include gifts and toys that are eco-friendly and organic from reputable local and international brands that care as much about the environment as we do, as well as 100% handmade children's sustainable clothing that we carefully source from manufacturers around the world and combine with our own 100% handmade design created in Dubai using organic and GOTS-certified fabrics all the way from Sweden and Turkey.

The year 2022 marked the beginning of new offerings in our shop when we opened our first permanent kiosk at Nakheel Mall, The Palm, Jumeirah. Over time, we progressively grew until we constructed our flagship store in the heart of the Mercato Mall. From then on, we blissfully entered into the modern luxuries with elegant Ottoman inspired hotel of Jumeirah Group, The Jumeirah Zabeel Saray Hotel The Palm and opened our first branch in Abu Dhabi at Yas Mall, L1, Yas Island, Abu Dhabi.

To date, the company has evolved into a lifestyle brand, renamed Mama’s Love Kids. The brand focuses on modern, sustainable, and eco-friendly products, from newborns to weaning to fashion and beyond.

Thank you for your support and patronage, and for trusting us to provide you little ones with unique pieces throughout their childhood. We have big dreams for Mama’s Love Kids, and we are excited to have you be a part of those dreams.

Thank you for stopping by. ♡